We believe the world is undergoing a paradigm shift from a static-ownership world to a dynamic-service world. 20 years ago, everyone owned software, and now, no one does. Services and subscriptions are disrupting value chains across every industry. We believe, in 20 years, consumers will not own hardware. Instead, entirely new service-oriented products will proliferate, unifying physical and digital products into a single mode of consumption.
Fragile is building infrastructure for hardware subscriptions. We're fundamentally a software company, but we provide layered financing and services on top to provide a single solution for businesses to understand, launch, and scale, their own hardware subscription program.
Circular logisitcs are hard. We've taken everything we've learned and built the software we always wanted. Years of pain, distilled for you. No spreadsheets. No internal tools. No long development cycles. No confusing features. Just software that is really, really good at exactly what it needs to do, and nothing more.
We're a developer first company. Everything we do is built around flexibility and automation. Fragile is easy to integrate with - an incredibly straightforward, reliable API. We handle the heavy lifting so you can focus on building great customer experiences.
Under our managed program we do 95% of the work to launch a pilot program for your brand, and finance it with our own capital. There is zero downside risk. Ideal for organiations seeking to gather data before making a more substantial investment into hardware subscriptions. The program is structured as a revenue share.