It's not easy.
We spent years generating millions of dollars in recurring revenue
with hardware subscriptions. But it was hard.
• Financing assets
• Screening customers
• Refurbishing devices
• Building tools & software
• Managing unit economics
One time a thieving customer returned us a bottle of Aloe and
emailed us to let us know we got burned.
So, like all good samaritans, what did we do?